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Fair Trade Basics: Logos To Look For

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  • By LynAnne
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Fair Trade Basics: Logos To Look For

Are you overwhelmed by the number of logos to look for when you are trying to shop fair trade? Yeah, it's tough. It's not just you. With so many certifying organizations, each with their own mark, it can be a lot to sort through when all you want is to make good choices with your money. Here are the basics of the most common fair trade logos you will see.

Fairtrade International

Fairtrade International Logo

This label started in Europe and now is an international organization. Their strengths are in ensuring producer participation in governance and decision making, which helps assure that prices paid to producers are fair. Each producer undergoes monitoring and audits by a third party organization called FLOCERT.


- Find the label on many foods such as coffee, tea, chocolate and sugar and some textile/apparel items.

- Brands that use this certifier: Ben and Jerry’s, KIND, Divine Chocolate, and Conscious Step.



Fair Trade USA

Fair Trade USA Logo - Fair Trade Certified

This label used to be part of Fairtrade International until it split off in 1998 and formed its own standards. The cause of the split was primarily disagreements about whether to certify products from large farms and factories. Fairtrade International chose to focus on small-scale producers, and Fair Trade USA chose to expand to working with large estates with hired workers. In industries that have many steps in the production process, Fair Trade USA might certify only one part of that process, for example, a logo might say "Fair Trade Cotton" or "Fair Trade Sewing." We believe that products with the Fair Trade Certified logo are still fair trade, but there are other fair trade certifications that have more strict requirements.


- Find the label on produce, seafood, coffee, snacks, textiles, apparel, flowers, and beauty items

- Brands we carry that use this label: PACT Apparel, Known Supply

- Other major brands that use this label: Patagonia, Whole Foods, West Elm



Fair for Life

Fair For Life Logo

Fair For Life has high standards for certification and requirements to use the label. Their requirements include strong environmental standards, long-term commitments from buyers, and guaranteed above-market prices for producers. Fair for Life works best for small-scale producers as they do not have great monitoring for large scale production. As opposed to other certifiers that only certify one part of the process of production, Fair for Life can certify the entire production process ensuring that fair trade is practiced from start to finish.


- Find the label on foods such as coffee and chocolate, as well as items like soaps and shea butter.

- Brands that use this certifier include Theo Chocolate, Dr. Bronner’s, and Allafia



World Fair Trade Organization

World Fair Trade Organization WFTO Logo

The WFTO is a membership organization, not a certifier. All members are screened according to WFTO fair trade principles and are considered to be “verified” fair trade if they are allowed membership. As a global organization, members include small-scale producers as well as larger fair trade brands working directly with the producers. Usage of the “WFTO Guaranteed” logo requires ongoing monitoring and evaluation to ensure standards are upheld.


- Find the label most often on handcrafted goods

- Many of the producers HumanKind purchases from are members including Global Mamas, Ten Thousand Villages, SERRV, and Gry & Sif.



Fair Trade Federation

FTF logoThe FTF is a membership organization for North American based companies committed to fair trade, both wholesale companies working directly with producers and retailers selling fair trade items. (Of course HumanKind is a member!) Each member is screened according to FTF fair trade principles and must renew membership each year. 


- Find the label most often on handcrafted goods and some foods

- 78% of HumanKind’s suppliers are members of the FTF including Mata Traders, Matr Boomie, Global Goods Partners, and Starfish Project.



Want to learn more?

Here are some resources from the Fair World Project:


Reference Guide to Fair Trade and Labor Justice Programs - A document that breaks down each organization and grades them on their standards and requirements.

International Guide to Fair Trade Labels - 124 pages of information about all of the certifiers (the ones we listed and more) with descriptions of each organizations' strengths, weaknesses, fair trade standards, and processes for monitoring.


  1. Judi Bauerlein Judi Bauerlein

    What valuable information. Thank you for the research and commitment to Fair Trade and Social Justice. Judi

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